Kontent is King
Chatting with a fellow from Toronto who had purchased Jon Severson's book, Delivered With Pride, a Pictorial History of the Duluth Winnipeg & Pacific Railroad, prompted some interesting memories. The Canadian railroad buff said that Jon's book, "Tells the story of a monumental task that took courage, hard work, and great ambition to accomplish."
I had to agree on two fronts. Not only does Jon's book illustrate the tremendous amount of ambition and hard work required to build a railroad through some of the most hostile terrain on the planet using technology that looks feeble by today's standards, the fact that the book is published and pleasing its many readers is a testimony to Jon's interest, professionalism, and determination to bring a fine, fine product to market.
The comment also lead me recall something that Pfeiffer-Hamilton publisher Don Tubesing once said to me: "No cry. No buy, Mike." He was saying that, in order to offer a contract to the author, and in order to invest the time and money required to bring a book to market, and in order to believe that a book is going to sell well enough to return a profit on said investment, the content had to move the reader emotionally.
I'm glad that Delivered With Pride does just that.
Labels: Delivered With Pride, Don Tubesing, Jon A. Severson, Marketing, Peiffer-Hamilton, railroad history, sales
posted by Mike Savage - Savage Press @ 12/19/2008
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